Analytics


Why Web Analytics?

If you have a website, installing analytics software is essential. Analytics software allows to measure how well you are meeting your business objectives and to discover where there is room for improvement. You can see the number of visitors, where they are coming from and what they do when they are visiting your website. You can also track conversions and gain valuable information on where and how to allocate your time and effort. Analytics helps identify where your most valuable traffic is originating from – social networks, direct referrals, organic search or paid ads – and determine what is working in your digital strategy and what is not.

For Small Business

For the small business owner we offer the following services:

  • Installation and configuration of Google Analytics
  • Dashboard creation
  • Set up of automatic reports
  • Training in the use of Google Analytics so you can explore your data and uncover valuable insights

Consulting

Are you a medium sized or large organization? Do you believe you are getting the most out of your analytics software? If the answer is no, we offer the following services:

  • Analytics software installation and configuration
  • Development of analytics KPIs that truly reflect your organization’s objectives
  • In-depth review of current analytics program and processes or implementation of a new analytics program
  • Training in the use of analytics software for key personnel

Services offered by personnel with individual Google Analytics certification, experience in developing and delivering web analytics educational programs at the university level and experience in developing analytics and reporting software applications.