What is Search Engine Optimization?

In today’s crowded web world it is not enough to have a website. You need a website that is visible to search engines such as Google and Bing – a website will rank high in the search results and a website that will reach your targeted customers. Studies show that users rarely go beyond the first page of search results. Search Engine Optimization or SEO employs a number of processes and techniques that will help your website rank higher for relevant search queries.

Our SEO Processes

Why do some websites rank high in search engine results and others do not? Search engines all have their own algorithms that rank a site by looking at a number of variables. Optimizing your website involves ensuring that each variable is maximized according to your goals. SEO requires a deep understanding of how search engines work and how people search for a product or service. At Redecked we have expert domain knowledge of search engine technologies and emerging trends.

All our SEO projects start with an audit of your website where we look at the website technical backend and the website content. We identify strengths, weaknesses and any potential issues. We then put together a personalized proposal that includes what actions we will be undertaken, what the deliverables will be and a timeline. Depending on the level of service required, the proposal may include the following:

  • SEO Strategy Plan and Recommendations
  • Keyword Research & Analysis
  • Competitive Analysis
  • Ranking Reports
  • Sitemaps
  • Search Engine Submissions
  • Page Titles and Descriptions
  • Image Optimization
  • Content Optimization
  • Local Search Optimization
  • Link Building
  • Google Analytics Setup
  • Google and Bing Webmaster Tools Setup
  • Google Analytics Reports
  • Social Media Optimization
  • Site Speed Improvements
  • Company Blog Set Up