Online Advertising – Is it for me?

Online advertising is a type of internet marketing that involves the promotion of a website, product or service through an online advertising campaigns. Common online advertising platforms for small business are Google Adwords and Bing Ads. Online advertising campaigns can operate on a Pay-Per-Click model (PPC) where you only pay when a user clicks on your ad or a Cost-Per-Thousand model (CPM) where you pay each time your ad appears. Online advertising campaigns allow you precisely target where and when you want your ad to appear. At Redecked, our staff have years of experience in successfully configuring, managing and optimizing online campaigns.

There are several benefits of online advertising:

  • Immediate Measurable Results: Opposed to traditional advertising, online ads can be set up and running within a few hours. In addition, online tracking tools allow you to track and measure your results and optimize your campaign as needed.
  • Targeted Audience: Online ads can be targeted to specific demographic audiences when and where you want helping reach the relevant audience and generating more leads that are likely to convert.
  • Affordability: Online advertising can be less expensive than traditional methods and, with some models, you only pay when a potential customer clicks on your ad. (However, the cost of advertising will depend on how competitive your industry is.)